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Strategic brand management : (Record no. 6149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00705cam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17327 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201227105050.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201227s2008 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhUAP |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 692 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| DBA Seminar Library | DBA Seminar Library | General Stacks | 2021-01-10 | 658.827 KEL | 3010018072 | 2021-01-10 | 27 | 2021-01-10 | Book | |||||
| DBA Seminar Library | DBA Seminar Library | General Stacks | 2021-01-10 | 658.827 KEL | 3010018075 | 2021-01-10 | 28 | 2021-01-10 | Book | |||||
| DBA Seminar Library | DBA Seminar Library | General Stacks | 2021-01-10 | 658.827 KEL | 3010018073 | 2021-01-10 | 29 | 2021-01-10 | Book | |||||
| DBA Seminar Library | DBA Seminar Library | General Stacks | 2021-01-10 | 658.827 KEL | 3010018074 | 2021-01-10 | 30 | 2021-01-10 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017327 | 2020-12-27 | 1 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010018067 | 2020-12-27 | 2 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017323 | 2020-12-27 | 3 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010018071 | 2020-12-27 | 4 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017332 | 2020-12-27 | 5 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017321 | 2020-12-27 | 6 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017331 | 2020-12-27 | 7 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017326 | 2020-12-27 | 8 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017324 | 2020-12-27 | 9 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017333 | 2020-12-27 | 10 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017318 | 2020-12-27 | 11 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017325 | 2020-12-27 | 12 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017319 | 2020-12-27 | 13 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017320 | 2020-12-27 | 14 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017330 | 2020-12-27 | 15 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017322 | 2020-12-27 | 16 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017316 | 2020-12-27 | 17 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017328 | 2020-12-27 | 18 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017317 | 2020-12-27 | 19 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017315 | 2020-12-27 | 20 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017329 | 2020-12-27 | 21 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010017314 | 2020-12-27 | 22 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010018069 | 2020-12-27 | 23 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010018066 | 2020-12-27 | 24 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2020-12-27 | 658.827 KEL | 3010018068 | 2020-12-27 | 25 | 2020-12-27 | Book | |||||
| UAP Central Library | UAP Central Library | General Stacks | 2021-01-04 | 658.827 KEL | 3010018070 | 2021-01-04 | 26 | 2021-01-04 | Book |