| 000 -LEADER |
| fixed length control field |
00711nam a22002297a 4500 |
| 001 - CONTROL NUMBER |
| control field |
9772 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20201228145753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
201228s2007 ii a b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0070600864 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhUAP |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8342 CON |
| Edition number |
23 |
| 245 ## - TITLE STATEMENT |
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc. |
Del I. Hawkins ... [et al]. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Tata McGraw-Hill, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxv, 867 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Motivation research (Marketing). |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Hawkins, Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Book |