| 000 -LEADER |
|---|
| fixed length control field |
00678nam a22002177a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1379 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201228150522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201228s1986 njua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135570913 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhUAP |
| Language of cataloging |
eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 AND |
| Edition number |
23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anderson, Patricia M. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing communications / |
| Statement of responsibility, etc. |
Patricia M. Anderson and Leonard G. Rubin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs : |
| Name of publisher, distributor, etc. |
Prentice-Hall, |
| Date of publication, distribution, etc. |
c1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 450 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rubin, Leonard G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard