| 000 -LEADER |
| fixed length control field |
00678nam a22002297a 4500 |
| 001 - CONTROL NUMBER |
| control field |
6195 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20210111140652.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
210111s1996 nyua|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0314061223 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
BD-DhUAP |
| Language of cataloging |
Eng |
| Transcribing agency |
BD-DhUAP |
| Modifying agency |
BD-DhUAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Edition number |
23 |
| Classification number |
658.83 MCD |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
McDaniel, Carl D. |
| 245 ## - TITLE STATEMENT |
| Title |
Contemporary marketing research / |
| Statement of responsibility, etc. |
Carl D. McDaniel and Roger H. Gates. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
Minneapolis/St. Paul : |
| Name of publisher, distributor, etc. |
West Pub. Co, |
| Date of publication, distribution, etc. |
©1996. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxxii, 783 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Gates, Roger H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Book |