| 000 -LEADER |
|---|
| fixed length control field |
00886nam a2200253 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22432 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240828162640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240828b20202022mau||||| |||| 001 0beng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353946135 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhUAP |
| Language of cataloging |
Eng |
| Transcribing agency |
BD-DhUAP |
| Modifying agency |
BD-DhUAP |
| Description conventions |
BD-DhUAP |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
building, measuring, and managing brand equity / |
| Statement of responsibility, etc. |
Kevin Lane Keller. Vanitha Swaminathan,Ambi M.G.Parameswaran &Isaac C.Jacob. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5 th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc. |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 642 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Swaminathan, Vanitha |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parameswaran ,Ambi M.G |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jacob,Isaac C |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
Bengali Keyboard