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International marketing / Philip R. Cateora.
By: Cateora, Philip R.
Material type:
TextSeries: Irwin series in marketing.Publisher: Boston : Irwin, c1996Edition: 9th ed.Description: xxiii, 772 pages : illustrations ; 26 cm.ISBN: 0256139504.Subject(s): Export marketing | International business enterprisesDDC classification: 658.84 CAT
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UAP Central Library General Stacks | 658.84 CAT (Browse shelf) | 1 | Available | 3010001770 |
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| 658.8342 SOL Consumer behavior : | 658.8342 SOL Consumer behavior : | 658.84 ARN Mirage of global markets : | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / |
Includes bibliographical references and index.
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