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Basic marketing : a global-managerial approach / William D. Perreault and E. Jerome McCarthy.

Material type: Text

TextSeries: The Irwin series in marketing.Publisher: Boston : Irwin, c1996Edition: 12th ed.Description: various pages : illustrations ; 27 cm.ISBN: 0256139903.Subject(s): Marketing -- ManagementDDC classification: 658.8 PER

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.8 PER (Browse shelf)	1	Available		3010003749

Includes bibliographical references and indexes.

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