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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch.

By: Boyd, Harper W.

Contributor(s): Westfall, Ralph | Stasch, Stanley F.

Material type: Text

TextPublisher: Delhi : Richard D. Irwin, c1996Edition: 7th ed.Description: xv, 816 pages : illustrations ; 24 cm.ISBN: 8185386161.Subject(s): Marketing researchDDC classification: 658.83 BOY

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.83 BOY (Browse shelf)	1	Available		3010000323
Book	UAP Central Library Reserve Stacks	658.83 BOY (Browse shelf)	2	Available		3010000304

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Includes index.

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