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Marketing management : knowledge and skills / J. Paul Peter and James H. Donnelly.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type:
TextPublisher: New Delhi : McGraw-Hill Education, c2009 [2013]Edition: 9th ed.Description: xvii, 782 pages : illustrations ; 26 cm.ISBN: 9780073381138; 0073381136 ; 9781259097300; 1259097307.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 PET
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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DBA Seminar Library General Stacks | 658.8 PET (Browse shelf) | 1 | Available | 3010019743 |
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| 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 MAR Marketing management : | 658.8 PET Marketing management : | 658.8 POS Positioning and repositioning : | 658.8 SAX Marketing Management / | 658.8 ZEI Services marketing : |
Includes bibliographical references and index.
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