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Marketing communications : contexts, contents and strategies / Chris Fill.
By: Fill, Chris.
Material type:
TextPublisher: London : Prentice-Hall, ©1999Edition: 2nd ed.Description: xxxiii, 656 pages : illustrations ; 26 cm.ISBN: 0130102296.Subject(s): Communication in marketingDDC classification: 659 FIL
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DBA Seminar Library Reserve Stacks | 659 FIL (Browse shelf) | 1 | Available | 3010007892 | |
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DBA Seminar Library Reserve Stacks | 659 FIL (Browse shelf) | 2 | Available | 3010007891 | |
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DBA Seminar Library Reserve Stacks | 659 FIL (Browse shelf) | 3 | Available | 3010007890 | |
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DBA Seminar Library Reserve Stacks | 659 FIL (Browse shelf) | 4 | Available | 3010007889 | |
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DBA Seminar Library Reserve Stacks | 659 FIL (Browse shelf) | 5 | Available | 3010007888 |
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| 659 FIL Marketing communications : | 659 FIL Marketing communications : | 659 FIL Marketing communications : | 659 FIL Marketing communications : | 659 FIL Marketing communications : | 659.1 BAT Advertising management / | 659.1 BAT Advertising management / |
Includes bibliographical references and index.
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