International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham.
By: Cateora, Philip R.
Contributor(s): Gilly, Mary C.
Material type:
TextPublisher: distribution, etc. New Delhi : McGraw-hill, c2011 [Reprinted 2016]Edition: 17th ed.Description: xxxvi, 662 pages.ISBN: 9781259253065.Subject(s): International business enterprisesDDC classification: 658.84 CAT
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DBA Seminar Library General Stacks | 658.84 CAT (Browse shelf) | 01 | Available | 3010020602 |
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| 658.8342 SOL Consumer behavior : | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 CAT International marketing / | 658.84 MAR Marketing channels / | 658.84 MAR Marketing channels / | 658.872 GAY Online marketing : |
note Includes bibliographical references and index.
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