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Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins.
By: Mothersbaugh,David.
Contributor(s): Kleiser, Susan Bardi | Mookerjee, Amit.
Material type:
TextPublisher: India: McGraw-Hill Irwin, c2024Edition: 14th.Description: xx, 753 pages : illustrations ; 25 cm.ISBN: 9789355321503.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 MOT
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DBA Seminar Library General Stacks | 658.8342 MOT (Browse shelf) | 1 | Available | 3010022804 | |
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UAP Central Library General Stacks | 658.8342 MOT (Browse shelf) | 2 | Available | 3010022805 | |
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UAP Central Library General Stacks | 658.8342 MOT (Browse shelf) | 3 | Available | 3010022806 |
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| 658.8342 LOU Consumer behavior : | 658.8342 MOT Consumer behavior : | 658.8342 MOT Consumer behavior : | 658.8342 MOT Consumer behavior : | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / |
Includes bibliographical references and index.
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