Tull, Donald S. <br/><br/>
Marketing research :  measurement and method / 
Donald S. Tull and Del I. Hawkins. 
 - 4th ed. 
 - New York :  Macmillan Pub. Co. ;  c1987. 
 - xvi, 845 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>002421910X 0029468108 (international ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83 TUL