Hawkins, Del I.  <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 
 - 8th ed. 
 - New Delhi :   Tata McGraw-Hill,  c2002. 
 - xxiv, 775 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072316020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 HAW