00752nam a22002297a 45000010005000000030009000050050017000140080041000310200015000720400028000870820021001151000021001362450108001572500012002652600044002773000047003215040051003686500023004196500037004427000020004797000023004996584BD-DhUAP20201224143358.0201224s2002    ii a     b    000 0 eng    a0072316020  aDLCcDLCdBD-DhUAPbeng00a658.8342 HAW223  aHawkins, Del I.   aConsumer behavior :bbuilding marketing strategy /cDel I. Hawkins, Roger J. Best and Kenneth A. Coney.  a8th ed.  aNew Delhi : bTata McGraw-Hill,cc2002.  axxiv, 775 pages :billustrations ;c26 cm.  aIncludes bibliographical references and index.  aConsumer behavior.  aMotivation research (Marketing).  aBest, Roger J.   aConey, Kenneth A.