00778cam a2200253 a 4500 6105 6105 1353 BD-DhUAP 20201224143741.0 201224s1992 njua b 001 0 eng 0131430823 DLC DLC BD-DhUAP 658.802 CZE 23 Czepiel, John A. Competitive marketing strategy / John A. Czepiel. Englewood Cliffs, NJ : Prentice Hall, c1992. xvii, 491 pages : illustrations ; 25 cm. The Prentice-Hall series in marketing. Includes bibliographical references and index. Marketing Management. Strategic planning. Competition. Technological innovations. ddc BK 0 0 ddc 0 0 UAPCL UAPCL General Stacks 2020-12-24 658.802 CZE 3010001353 2020-12-24 1 2020-12-24 BK