00829nam a2200253   45000010005000000030009000050050017000140080041000310200015000720400028000870820019001151000020001342450134001542500012002882600036003003000046003364900035003825040053004176500027004706500015004976500017005127000023005297000023005521782BD-DhUAP20201224154539.0201224s1987    ilua     s    001 0 eng    a0256036438  aDLCcDLCdBD-DhUAPbeng00a658.82 ENG2231 aEngel, James F.10aPromotional strategy :bmanaging the marketing communications process /cJames F. Engel, Martin R. Warshaw and Thomas C. Kinnear.  a6th ed.  aHomewood, Ill.,bIrwin,cc1987.  axvi, 621 pages :billustrations ;c24 cm.  aThe Irwin series in marketing.  aIncludes bibliographical references and indexes.  aMarketingxManagement.  aMarketing.  aAdvertising.  aWarshaw, Martin R.  aKinnear, Thomas C.