00879pam a2200265 a 4500 6139 6139 4287 BD-DhUAP 20201224163115.0 201224s1998 maua b 001 0 eng 0256218994 DLC DLC BD-DhUAP eng 659.1 BEL 23 Belch, George E. Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. 4th ed. Boston, Mass : Irwin/McGraw-Hill, c1998. xxii, 762 pages : illustrations ; 29 cm. Irwin/McGraw-Hill series in marketing. Includes bibliographical references (p. 725-743) and indexes. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. ddc BK 0 0 ddc 0 0 UAPCL UAPCL General Stacks 2020-12-24 659.1 BEL 3010004287 2020-12-24 1 2020-12-24 BK 0 0 ddc 0 0 UAPCL UAPCL General Stacks 2022-03-15 659.1 BEL 3010003748 2022-03-15 02 2022-03-15 BK