00647nam a2200217 i 45000010005000000030009000050050017000140080041000310200015000720200016000870400033001030820018001361000025001542450057001792500012002362600044002483000049002925040051003416500015003927000022004071928BD-DhUAP20201227130122.0201227s1996    nyu      b    001 0 eng    a0314071709  a0314062149   aDLCbengcDLCerdadBD-DhUAP00a658.8 ZIK223  aZikmund, William G. 10aMarketing /cWilliam G. Zikmund and Michael D'Amico.  a5th ed.  aMinneapolis : bWest Publ. Co.,cc1996.  axxxviii, 784 pages :billustrations ;c29 cm  aIncludes bibliographical references and index. 0aMarketing.  aD'Amico, Michael.