TY  - BOOK
AU  - Loudon, David L. 
AU  - Bitta, Albert J. della.
TI  - Consumer behavior: concepts and applications 
SN  - 0070387672
U1  - 658.8342 LOU 23
PY  - 1993/// [Reprinted 2005, 2013]
CY  - New York : 
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -