@book{6202,
	author = {McCarthy, E. Jerome. and Perreault, William D.},
	title = {Essentials of marketing /},
	publisher = {Irwin,},
	year = {c1988.},
	series = {The Irwin series in marketing.},
	address = {Homewood, Ill. :},
	edition = {4th ed.}
}