00675cam a2200217 a 45000010005000000030009000050050017000140080041000310200015000720400028000870820018001151000025001332450076001582500012002342600037002463000047002834900035003305040051003656500015004167000026004311370BD-DhUAP20201227150740.0201227s1988    ilua     b    001 0 eng    a0256060096  aDLCcDLCdBD-DhUAPbeng00a658.8 MCC2231 aMcCarthy, E. Jerome.10aEssentials of marketing /cE. Jerome McCarthy and William D. Perreault.  a4th ed.  aHomewood, Ill. :bIrwin,cc1988.  axvi, 512 pages :billuatrations ;c25 cm.   aThe Irwin series in marketing.  aIncludes bibliographical references and index. 0aMarketing.1 aPerreault, William D.