01520cam a22003374a 4500999001500000001000600015003000900021005001700030008004100047020001500088020001800103040002800121082001800149100002100167245014000188250001200328260003700340300004900377504005100426650001700477650002100494650003200515700002200547700002000569942001200589952011600601952011600717952011600833952011600949952011701065  c6204d620420306BD-DhUAP20201227151533.0201227s2013    ii a     b    001 0 eng    a125902685X  a9781259026850  aDLCcDLCdBD-DhUAPbeng00a659.1 BEL2231 aBelch, George E.10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch, Michael A. Belch and Keyoor Purani.  a9th ed.  aNew Delhi:bMcGraw-Hill,cc2013.  axliii, 1016 pages :billustrations ;c28 cm.  aIncludes bibliographical references and index. 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.1 aPurani, Keyoor.  2ddccBK  00102ddc4070aUAPCLbUAPCLcGeneral Stacksd2020-12-27o659.1 BELp3010020306r2020-12-27t1w2020-12-27yBK  00102ddc4070aDBASLbDBASLcGeneral Stacksd2021-01-10o659.1 BELp3010019713r2021-01-10t2w2021-01-10yBK  00102ddc4070aDBASLbDBASLcGeneral Stacksd2021-01-10o659.1 BELp3010020305r2021-01-10t3w2021-01-10yBK  00102ddc4070aDBASLbDBASLcGeneral Stacksd2021-01-10o659.1 BELp3010020304r2021-01-10t4w2021-01-10yBK  00102ddc4070aDBASLbDBASLcGeneral Stacksd2021-09-06o659.1 BELp3010019712r2021-09-06t05w2021-09-06yBK