00710nam a22002177a 45000010005000000030009000050050017000140080041000310200015000720400028000870820020001151000022001352450102001572600029002593000044002884900030003325040051003626500032004136500027004457000020004721372BD-DhUAP20201227152653.0201227s1984    maua     b    000 0 eng    a0534009719  aDLCcDLCdBD-DhUAPbeng00a658.802 WEI223  aWeitz, Barton A.   aStrategic marketing :bplanning, implementation and control /cBarton A. Weitz and Robin Wensley.  aBoston : bKent,cc1984.  ax, 500 pages :billustrations ;c24 cm.  aKent series in marketing.  aIncludes bibliographical references and index.  aMarketingvDecision making.  aMarketingvManagement.  aWensley, Robin.