@book{6218,
	author = {Cravens, David W.  and Lamb, Charles W. },
	title = {Strategic marketing management cases /},
	publisher = {Irwin/McGraw-Hill,},
	year = {c1999.},
	series = {Irwin/McGraw-Hill series in marketing.},
	address = {Boston : },
	edition = {6th ed.}
}