00660nam a22002057a 45000010005000000030009000050050017000140080041000310200015000720400028000870820021001152450084001362500012002202600044002323000046002765040051003226500023003736500037003967000021004339772BD-DhUAP20201228145753.0201228s2007    ii a     b    000 0 eng    a0070600864  aDLCcDLCdBD-DhUAPbeng00a658.8342 CON223  aConsumer behavior :bbuilding marketing strategy /cDel I. Hawkins ... [et al].  a9th ed.  aNew Delhi : bTata McGraw-Hill,cc2007.  axxv, 867 pages :billustrations ;c24 cm.  aIncludes bibliographical references and index.  aConsumer behavior.  aMotivation research (Marketing).  aHawkins, Del I.