Hawkins, Del I.  <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins,  David L Mothersbaugh and Amit Mookerjee 
 - 11th ed. 
 - New Delhi :   Tata McGraw-Hill Education,  c2010 [Reprinted 2012]. 
 - xxix, 866 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070682160 007068216x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 HAW