@book{6966,
	author = {Cravens, David W. and Piercy, Nigel.},
	title = {Strategic marketing /},
	publisher = {Tata McGraw-Hill Education, },
	year = {c2006 [Reprinted 2015].},
	address = {New Delhi :},
	edition = {8th ed.},
	note = {Includes index. }
}