@book{6975,
	author = {Johnston, Mark W. and Marshall, Greg W.},
	title = {Churchill/Ford/Walker's sales force management /},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2009 [2015]..},
	series = {Mcgraw-Hill/Irwin series in marketing.},
	address = {New Delhi :},
	edition = {9th ed.}
}