@book{7014,
	author = {Clow, Kenneth E.  and Baack, Donald E.},
	title = {Integrated advertising, promotion and marketing communications /},
	publisher = {Prentice-Hall of India,},
	year = {c2004.},
	address = {New Delhi :},
	edition = {2nd ed.},
	note = {Includes index.}
}