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  <titleInfo>
    <title> International marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Cateora, Philip R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Gilly, Mary C.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">distribution, etc. New Delhi</placeTerm>
    </place>
    <publisher> McGraw-hill</publisher>
    <dateIssued>c2011 [Reprinted 2016]</dateIssued>
    <edition>17th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xxxvi, 662 pages :</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip R. Cateora, Mary C. Gilly and John L. Graham.</note>
  <note>note Includes bibliographical references and index.</note>
  <subject>
    <topic>International business enterprises</topic>
  </subject>
  <classification authority="ddc" edition="17th">658.84 CAT 01</classification>
  <identifier type="isbn">9781259253065</identifier>
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    <recordCreationDate encoding="marc">211006</recordCreationDate>
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