Strategic brand management
building, measuring, and managing brand equity
Keller, Kevin Lane.
creator
Swaminathan, Vanitha
Parameswaran ,Ambi M.G
Jacob,Isaac C
text
biography
mau
New Delhi
Pearson/Prentice Hall
c2020
5 th
monographic
eng
xxx, 642 pages : illustrations ; 27 cm.
Kevin Lane Keller. Vanitha Swaminathan,Ambi M.G.Parameswaran &Isaac C.Jacob.
Includes bibliographical references and index.
Brand name products
Management
658.827 KEL
9789353946135
BD-DhUAP
240828
20240828162640.0
22432
Eng