00830nam a2200253 4500 8532 8532 22435 BD-DhUAP 20240829125219.0 240829b2024 ny a|||| |||| 001 0aeng d 9781266114762 BD-DhUAP Eng BD-DhUAP BD-DhUAP 23 658.8342 MOT Mothersbaugh,David Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. 15th New York : McGraw-Hill Irwin, c2024. xxiii, 824 pages : illustrations ; 24 cm. Includes bibliographical references and index. Consumer behavior. Motivation research (Marketing). Kleiser, Susan Bardi. Hawkins, Del I. ddc BK 0 0 ddc 0 0 UAPCL UAPCL General Stacks 2024-08-29 658.8342 MOT 3010022435 2024-08-29 1 7710.00 2024-08-29 BK