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     <title><![CDATA[UAP Central Library Search for 'au:&quot;McDaniel, Carl D.&quot;']]></title>
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       <title>Contemporary marketing research / </title>
       <dc:identifier>ISBN:0314061223</dc:identifier>
        
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	   <p>By McDaniel, Carl D.. 
	   Minneapolis/St. Paul :  West Pub. Co, 1996
                        . xxxii, 783 pages :
                        , Includes index. 
                         22 cm. . 
                         0314061223
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       <title>Principles of marketing / </title>
       <dc:identifier>ISBN:0538834684</dc:identifier>
        
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	   <p>By Lamb, Charles W. . 
	   Cincinnati : College Division South-Western Publishing,  1994
                        . xxxii, 846 pages :
                        
                         28 cm. 
                         0538834684
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