|
|
121.
|
Principles of marketing / Philip Kotler and Gary Armstrong ; with Marc Oliver Opresnik.
by Kotler, Philip | Armstrong, Gary | Opresnik, Marc Oliver. Edition: 17th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : Pearson, c2018Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(1).
|
|
|
122.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : PHI, c1996 [Reprinted 1997]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(1).
|
|
|
123.
|
Principles of marketing / Philip Kotler, Gary Armstrong; Sridhar Balasubramanian and Prafulla Y. Agnihotri .
by Kotler, Philip | Armstrong, Gary | Balasubramanian,Sridhar | Agnihotri ,Prafulla Y. Edition: 19thMaterial type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: India Education Services, Pearson, c2023Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(1), UAP Central Library
[Call number: 658.8 KOT]
(3). Checked out (1).
|
|
|
124.
|
Principles of pharmaceutical marketing / Mickey C. Smith.
by Smith, Mickey C. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : CBS Publishers, 2002Availability: Items available for loan: UAP Central Library
[Call number: 615.10688 SMI]
(1).
|
|
|
125.
|
Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong and Keah-Choon Tan.
by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon. Edition: India edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Cengage Learning, c2005Availability: Items available for loan: UAP Central Library
[Call number: 658.7 WIS]
(3).
|
|
|
126.
|
Professional sales management / Rolph E. Anderson, Joseph F. Hair and Alan J. Bush.
by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: DBA Seminar Library
[Call number: 658.81 AND]
(4), UAP Central Library
[Call number: 658.81 AND]
(5).
|
|
|
127.
|
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.
by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., Irwin, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.82 ENG]
(1).
|
|
|
128.
|
Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell.
by Stowell, Daniel M. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco : Jossey-Bass Publishers, c1997Availability: Items available for loan: UAP Central Library
[Call number: 658.8 STO]
(1).
|
|
|
129.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: UAP Central Library
[Call number: 658.8 ZEI]
(1).
|
|
|
130.
|
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ... [et al.].
by Zeithaml, Valarie A. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-Hill Education, c2015Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 ZEI]
(1), UAP Central Library
[Call number: 658.8 ZEI]
(1).
|
|
|
131.
|
Services marketing : pepple, technology, strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011 [Reprinted 2015]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 LOV]
(3).
|
|
|
132.
|
Services Marketing : people, technology, strategy / Christopher Lovelock.
by Lovelock, Christopher. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson education, c2001Availability: Items available for loan: UAP Central Library
[Call number: 658.8 LOV]
(5).
|
|
|
133.
|
Sneak preview of Turban/McLean/Wetherbe : Information technology for management / Ephraim R. McLean, James C. Wetherbe and Efraim Turban.
by McLean, Ephraim R | Wetherbe, James C | Turban, Efraim. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : John wiley, [...?]Availability: Items available for loan: UAP Central Library
[Call number: 658.84 MCL]
(10).
|
|
|
134.
|
Social media marketing / Tracy L. Tuten and Michael R. Solomon.
by Tuten, Tracy L | Solomon, Michael R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2013 [2015]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.872 TUT]
(1).
|
|
|
135.
|
Strategic marketing : planning, implementation and control / Barton A. Weitz and Robin Wensley.
by Weitz, Barton A | Wensley, Robin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Kent, c1984Availability: Items available for loan: UAP Central Library
[Call number: 658.802 WEI]
(1).
|
|
|
136.
|
Strategic marketing / David W. Cravens and Nigel Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Education, c2006 [Reprinted 2015]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.802 CRA]
(2).
|
|
|
137.
|
Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell and Charles Lamb.
by Kotler, Philip | Ferrell, O. C | Lamb, Charles W. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, NJ : Prentice-Hall, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(1).
|
|
|
138.
|
Strategic marketing for nonprofit organizations / Alan R. Andersen and Philip Kotler.
by Andersen, Alan R | Kotler, Philip. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall of India, c2003Availability: Items available for loan: DBA Seminar Library
[Call number: 658.4012 AND]
(5), UAP Central Library
[Call number: 658.4012 AND]
(5).
|
|
|
139.
|
Strategic marketing management cases / David W. Cravens, Charles W. Lamb and Victoria L. Crittenden.
by Cravens, David W | Lamb, Charles W | Crittenden, Victoria L. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: DBA Seminar Library
[Call number: 658.802 CRA]
(1), UAP Central Library
[Call number: 658.802 CRA]
(2).
|
|
|
140.
|
Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Allyn and Bacon, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.802 KER]
(1).
|
|
|
141.
|
Vertical marketing system / edited by Louis P. Bucklin.
by Bucklin, Louis P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Scott, Foresman, c1970Availability: Items available for loan: UAP Central Library
[Call number: 658.8 VER]
(1).
|
Bengali Keyboard