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31.
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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 6th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall/ of India pvt. Ltd., c1997 [Reprinted 2002]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8342 SCH]
(2), UAP Central Library
[Call number: 658.8342 SCH]
(2).
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32.
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Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk.
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall of India, c2004Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8342 SCH]
(5), UAP Central Library
[Call number: 658.8342 SCH]
(5).
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33.
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Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins.
by Mothersbaugh,David | Kleiser, Susan Bardi | Hawkins, Del I. Edition: 15thMaterial type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2024Availability: Items available for loan: UAP Central Library
[Call number: 658.8342 MOT]
(1).
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34.
|
Consumer behavior : building marketing strategy / David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins.
by Mothersbaugh,David | Kleiser, Susan Bardi | Mookerjee, Amit. Edition: 14thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India: McGraw-Hill Irwin, c2024Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8342 MOT]
(1), UAP Central Library
[Call number: 658.8342 MOT]
(2).
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35.
|
Contemporary marketing research / Carl D. McDaniel and Roger H. Gates.
by McDaniel, Carl D | Gates, Roger H. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Minneapolis/St. Paul : West Pub. Co, ©1996Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MCD]
(2).
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|
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36.
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Customer relationship management : emerging concepts, tools, and applications / edited by Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh.
by Sheth, Jagdish N | Parvatiyar, Atul | Shainesh, G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., ©2001Availability: Items available for loan: DBA Seminar Library
[Call number: 658.812 CUS]
(1).
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|
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37.
|
Data mining techniques : for marketing, sales, and customer relationship management / Michael J. A. Berry and Gordon S. Linoff.
by Berry, Michael J. A | Linoff, Gordon. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Wiley Pub., c2004 [Reprinted 2011]Availability: Items available for loan: UAP Central Library
[Call number: 006.312 BER]
(4).
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|
|
38.
|
Demand analysis for marketing decisions / G. David Hughes.
by Hughes, G. David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., R. D. Irwin, 1973Availability: Items available for loan: UAP Central Library
[Call number: 658.8 HUG]
(1).
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|
|
39.
|
Dictionary of social and market research / Wolfgang J. Koschnick.
by Koschnick, Wolfgang J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Toronto : John Wiley & sons, c1996Availability: Items available for reference: UAP Central Library
[Call number: REF 658.8303 KOS]
(1).
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|
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40.
|
E Commerce : the cutting edge of business / Kamlesh K. Bajaj and Debjani Nag.
by Bajaj, Kamlesh K | Nag, Debjani. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c1999 [Reprinted 2000]Availability: Items available for loan: UAP Central Library
[Call number: 658.872 BAJ]
(1).
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|
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41.
|
E-commerce business technology : business, technology, society /
by Dahlstrom, Robert. Edition: 10th ed..Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2016Availability: Items available for loan: UAP Central Library
[Call number: 658.872 DAH]
(1).
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|
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42.
|
E-marketing / Judy Strauss, Raymond Frost and Adel eI-Ansary.
by Strauss, Judy | Frost, Raymond | EI-Ansary, Adel. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall of India, c2000 [2003]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.872 STR]
(5).
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|
|
43.
|
Essentials of marketing / E. Jerome McCarthy and William D. Perreault.
by McCarthy, E. Jerome | Perreault, William D. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, c1988Availability: Items available for loan: UAP Central Library
[Call number: 658.8 MCC]
(1).
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44.
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Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker.
by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, ©1994Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 STA]
(4), UAP Central Library
[Call number: 658.8 STA]
(2).
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45.
|
Global marketing / Douglas Lamont.
by Lamont, Douglas F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge, Mass. : Blackwell Business, c1996Availability: Items available for loan: UAP Central Library
[Call number: 658.848 LAM]
(1).
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|
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46.
|
Global marketing management : a strategic perspective / Brian Toyne and Peter George Pakenham Walters.
by Toyne, Brian | Walters, Peter George Pakenham. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Allyn and Bacon, ©1989Availability: Items available for loan: UAP Central Library
[Call number: 658.848 TOY]
(1).
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|
|
47.
|
Green marketing : theory, practice and strategies / Robert Dahlstro.
by Dahlstrom, Robert. Edition: First India edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Cengage, c2010 [Reprinted 2011]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 DAH]
(1).
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|
|
48.
|
How to write a marketing plan / John Westwood.
by Westwood, John. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Kogan Page, ©2000 [Reprinted 2005]Availability: Items available for loan: UAP Central Library
[Call number: 658.802 WES]
(1).
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|
|
49.
|
Industrial marketing / Richard M. Hill, Ralph S. Alexander and James S. Cross.
by Hill, Richard M | Alexander, Ralph Samuel | Cross, James S. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : A. I. T. B. S, c1998Availability: Items available for loan: UAP Central Library
[Call number: 658.8 HIL]
(3).
|
|
|
50.
|
Instructor's manual to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien and Arvind Rangaswamy.
by Lilien, Gary L | Rangaswamy, Arvind. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1998Availability: Items available for loan: UAP Central Library
[Call number: 658.8020285 LIL]
(1).
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|
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51.
|
Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, c2014 [Reprinted 2017]Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 CLO]
(5), UAP Central Library
[Call number: 659.1 CLO]
(1).
|
|
|
52.
|
Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall of India, c2004Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 CLO]
(5), UAP Central Library
[Call number: 659.1 CLO]
(1).
|
|
|
53.
|
Internal marketing : tools and concepts for costumer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.
by Ahmed, Pervaiz K | Rafiq, Mohammed. Edition: First South Asian edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth-Heinemann, c2003Availability: Items available for loan: UAP Central Library
[Call number: 658.802 AHM]
(2).
|
|
|
54.
|
International marketing / Philip R. Cateora.
by Cateora, Philip R. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin, c1996Availability: Items available for loan: UAP Central Library
[Call number: 658.84 CAT]
(1).
|
|
|
55.
|
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham.
by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-hill, c2011 [Reprinted 2016]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.84 CAT]
(2), UAP Central Library
[Call number: 658.84 CAT]
(3).
|
|
|
56.
|
International marketing / Philip R. Cateora and John M. Hess.
by Cateora, Philip R | Hess, John Milton. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R. D. Irwin, c1975Availability: Items available for loan: UAP Central Library
[Call number: 658.84 CAT]
(1).
|
|
|
57.
|
International marketing / Philip R. Cateora, John L. Graham and Prashant Salwan.
by Cateora, Philip R | Graham, John L | Salwan, Prashant. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw-hill, c2007 [Reprinted 2011]Availability: Items available for loan: UAP Central Library
[Call number: 658.84 CAT]
(6).
|
|
|
58.
|
International marketing / Philip R. Cateora and John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-hill, c2005 [Reprinted 2006]Availability: Items available for loan: UAP Central Library
[Call number: 658.84 CAT]
(1).
|
|
|
59.
|
International marketing / Ven Terpstra and Ravi Sarathy.
by Terpstra, Ven | Sarathy, Ravi. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Dryden Press, c1991Availability: Items available for loan: UAP Central Library
[Call number: 658.84 TER]
(1).
|
|
|
60.
|
International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham.
by Cateora, Philip R | Gilly, Mary C. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: distribution, etc. New Delhi : McGraw-hill, c2011 [Reprinted 2016]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.84 CAT ]
(1).
|
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