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91.
|
Marketing of luxury goods and services / edited by K. Suresh.
by Suresh, K. Edition: 1st ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : ICFAI books, c2005Availability: Items available for loan: UAP Central Library
[Call number: 658.8 MAR]
(1).
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92.
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The marketing of services / Donald W. Cowell.
by Cowell, Donald W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Heinegmann, c1984 [Reprinted 1988]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 COW]
(4).
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93.
|
Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : College Division, c1993Availability: Items available for loan: UAP Central Library
[Call number: 658.8 JAI]
(1).
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94.
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Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.
by Tull, Donald S | Hawkins, Del I. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Macmillan Pub. Co. ; c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.83 TUL]
(1).
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95.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson/Prentice Hall, c2007Availability: Items available for loan: UAP Central Library
[Call number: 658.83 MAL]
(1).
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96.
|
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor.
by Kinnear, Thomas C | Taylor, James R. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.83 KIN]
(1).
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97.
|
Marketing research : measurement & method / Donald S. Tull and Del I. Hawkins.
by Tull, Donald S | Hawkins, Del I. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Macmillan Pub. Co., c2000Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 TUL]
(2), UAP Central Library
[Call number: 658.83 TUL]
(1).
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98.
|
Marketing research / David J. Luck and Ronald S. Rubin.
by Luck, David J | Rubin, Ronald S. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-hall, c2001Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 LUC]
(2), UAP Central Library
[Call number: 658.83 LUC]
(1).
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99.
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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch.
by Boyd, Harper W | Westfall, Ralph | Stasch, Stanley F. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Richard D. Irwin, c1996Availability: Items available for loan: UAP Central Library
[Call number: 658.83 BOY]
(2).
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100.
|
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash.
by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011 [Reprinted 2012]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(2), UAP Central Library
[Call number: 658.83 MAL]
(7).
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101.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c1999 [2003]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(2).
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102.
|
Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K | Dash, Satyabhusan [Author.]. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, 2024Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(1), UAP Central Library
[Call number: 658.83 MAL]
(2).
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103.
|
Marketing Research: Text and Cases/ Rajendra Nargundkar.
by Nargundkar,Rajendre. Edition: 4thMaterial type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: New Delhi; McGraw Hill, 2024Availability: Items available for loan: UAP Central Library
[Call number: 658.83 NAR]
(3).
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104.
|
Mirage of global markets : how globalizing companies can succeed as markets localize / David Arnold.
by Arnold, David. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson Education, c2004Availability: Items available for loan: UAP Central Library
[Call number: 658.84 ARN]
(1).
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105.
|
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt.
by Hunt, Shelby D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, OH : South-Western Pub. Co., c1991Availability: Items available for loan: UAP Central Library
[Call number: 658.8 HUN]
(1).
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106.
|
The next step in database marketing : consumer guided marketing, privacy for your customers, record profits for you / Dick Shaver.
by Shaver, Dick. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, ©1996Availability: Items available for loan: UAP Central Library
[Call number: 658.84 SHA]
(1).
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107.
|
Professional practice : a guide to turning designs into buildings / Paul Segal.
by Segal, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : W.W. Norton & Co., c2006Availability: Items available for loan: UAP Central Library
[Call number: 720.688 SEG]
(2).
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|
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108.
|
One-stop marketing / Jonathan Trivers.
by Trivers, Jonathan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley, c1996Availability: Items available for loan: UAP Central Library
[Call number: 658.8 TRI]
(1).
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109.
|
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen.
by Gay, Richard | Charlesworth, Alan | Esen, Rita. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, c2007Availability: Items available for loan: DBA Seminar Library
[Call number: 658.872 GAY]
(1).
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110.
|
Positioning and repositioning : perspectives and applications / edited by K. Suresh.
by Suresh, K. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : ICFAI University Press, c2005Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 POS]
(1).
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111.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Pearson, c2016Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(7), UAP Central Library
[Call number: 658.8 KOT]
(1).
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112.
|
Principles of marketing : a South Asian perspective / Philip Kotler ... [et al.].
by Kotler, Philip. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2010 [Reprinted 2013]Availability: Items available for loan: UAP Central Library
[Call number: 658.8 PRI]
(19). Checked out (1).
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113.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : PHI, c1999Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(6).
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114.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson, c2006Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(1).
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|
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115.
|
Principles of marketing / Charles W. Lamb, Joseph F. Hair and Carl D. McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : College Division South-Western Publishing, c1994Availability: Items available for loan: UAP Central Library
[Call number: 658.8 LAM]
(1).
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116.
|
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt and Kathleen A. Krentler.
by Kinnear, Thomas C | Bernhardt, Kenneth L | Krentler, Kathleen A. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Harper Collins, ©1995Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KIN]
(1).
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|
|
117.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, New Jersey : Prentice Hall, c1991Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(1).
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|
|
118.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1991Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(1).
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|
|
119.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : PHI, c2001Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(4), UAP Central Library
[Call number: 658.8 KOT]
(2).
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|
|
120.
|
Principles of marketing / Philip Kotler and Gary Armstrong.
by Kotler, Philip | Armstrong, Gary. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Education, c2004Availability: Items available for loan: DBA Seminar Library
[Call number: 658.8 KOT]
(4).
|
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