| 000 | 00795pam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c6095 _d6095 |
||
| 001 | 1820 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201224141526.0 | ||
| 008 | 201224s1987 nyua b 001 0 eng | ||
| 020 | _a002421910X | ||
| 020 | _a0029468108 (international ed.) | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.83 TUL _223 |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method / _cDonald S. Tull and Del I. Hawkins. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMacmillan Pub. Co. ; _cc1987. |
||
| 300 |
_axvi, 845 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 | _aHawkins, Del I. | |
| 942 |
_2ddc _cBK |
||