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| 001 | 1782 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201224154539.0 | ||
| 008 | 201224s1987 ilua s 001 0 eng | ||
| 020 | _a0256036438 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
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| 082 | 0 | 0 |
_a658.82 ENG _223 |
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw and Thomas C. Kinnear. |
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, Ill., _bIrwin, _cc1987. |
||
| 300 |
_axvi, 621 pages : _billustrations ; _c24 cm. |
||
| 490 | _aThe Irwin series in marketing. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aMarketing _xManagement. |
||
| 650 | _aMarketing. | ||
| 650 | _aAdvertising. | ||
| 700 | _aWarshaw, Martin R. | ||
| 700 | _aKinnear, Thomas C. | ||
| 942 |
_2ddc _cBK |
||