000			00879pam a2200265 a 4500
999			_c6139 _d6139
001			4287
003			BD-DhUAP
005			20201224163115.0
008			201224s1998 maua b 001 0 eng
020			_a0256218994
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a659.1 BEL _223
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch.
250			_a4th ed.
260			_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998.
300			_axxii, 762 pages : _billustrations ; _c29 cm.
490			_aIrwin/McGraw-Hill series in marketing.
504			_aIncludes bibliographical references (p. 725-743) and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
942			_2ddc _cBK