| 000 | 00754nam a22002417a 4500 | ||
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| 999 |
_c6141 _d6141 |
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| 001 | 1378 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201224164012.0 | ||
| 008 | 201224s1987 maua b 000 0 eng | ||
| 020 | _a0205103332 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.802 KER _223 |
| 100 | _aKerin, Roger A. | ||
| 245 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin and Robert A. Peterson. |
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| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _cc1987. |
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| 300 |
_axv, 735 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _vDecision making. |
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| 650 |
_aMarketing _vManagement. |
||
| 700 | _aPeterson, Robert A. | ||
| 942 |
_2ddc _cBK |
||