| 000 | 00705nam a2200241 i 4500 | ||
|---|---|---|---|
| 999 |
_c6179 _d6179 |
||
| 001 | 1928 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227130122.0 | ||
| 008 | 201227s1996 nyu b 001 0 eng | ||
| 020 | _a0314071709 | ||
| 020 | _a0314062149 | ||
| 040 |
_aDLC _beng _cDLC _erda _dBD-DhUAP |
||
| 082 | 0 | 0 |
_a658.8 ZIK _223 |
| 100 | _aZikmund, William G. | ||
| 245 | 1 | 0 |
_aMarketing / _cWilliam G. Zikmund and Michael D'Amico. |
| 250 | _a5th ed. | ||
| 260 |
_aMinneapolis : _bWest Publ. Co., _cc1996. |
||
| 300 |
_axxxviii, 784 pages : _billustrations ; _c29 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _919085 |
|
| 700 | _aD'Amico, Michael. | ||
| 942 |
_2ddc _cBK |
||