000 00796nam a22002537a 4500
999 _c6191
_d6191
001 20314
003 BD-DhUAP
005 20250730202752.0
008 201227r20182016ii a b 000 0 eng
020 _a9789332555099
040 _aDLC
_cDLC
_dBD-DhUAP
_beng
082 0 0 _a658.8342 SCH
_223
100 _aSchiffman, Leon G.
245 _aConsumer behavior /
_cLeon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.
250 _a11th ed.
260 _aNew Delhi :
_bPearson,
_cc2016 [Reprinted 2018].
300 _axxvii, 508 pages :
_billustrations ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 _aConsumer behavior.
650 _aMotivation research (Marketing).
700 _aWisenblit, Joseph.
700 _aKumar, S. Ramesh.
942 _2ddc
_cBK