000			00879cam a22002774a 4500
999			_c6204 _d6204
001			20306
003			BD-DhUAP
005			20201227151533.0
008			201227s2013 ii a b 001 0 eng
020			_a125902685X
020			_a9781259026850
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a659.1 BEL _223
100	1		_aBelch, George E.
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch and Keyoor Purani.
250			_a9th ed.
260			_aNew Delhi: _bMcGraw-Hill, _cc2013.
300			_axliii, 1016 pages : _billustrations ; _c28 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
700	1		_aPurani, Keyoor.
942			_2ddc _cBK