000			00861nam a22002657a 4500
999			_c6218 _d6218
001			3523
003			BD-DhUAP
005			20201227155727.0
008			201227s1999 maua b 000 0 eng
020			_a0256261253
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.802 CRA _223
100			_aCravens, David W.
245			_aStrategic marketing management cases / _cDavid W. Cravens, Charles W. Lamb and Victoria L. Crittenden.
250			_a6th ed.
260			_aBoston : _bIrwin/McGraw-Hill, _cc1999.
300			_axvi, 624 pages : _billustrations ; _c26 cm.
490			_aIrwin/McGraw-Hill series in marketing.
504			_aIncludes bibliographical references and index.
650			_aMarketing _vDecision making.
650			_aMarketing _vManagement.
700			_aLamb, Charles W.
700			_aCrittenden, Victoria L.
942			_2ddc _cBK