000			00874nam a22002657a 4500
999			_c6766 _d6766
001			19731
003			BD-DhUAP
005			20210107102540.0
008			201224r210 2012ii a b 000 0 eng
020			_a9780070682160
020			_a007068216x
040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.8342 HAW _223
100			_aHawkins, Del I.
245			_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L Mothersbaugh and Amit Mookerjee
250			_a11th ed.
260			_aNew Delhi : _bTata McGraw-Hill Education, _cc2010 [Reprinted 2012].
300			_axxix, 866 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aConsumer behavior.
650			_aMotivation research (Marketing).
700			_aMothersbaugh, David L.
700			_aMookerjee, Amit.
942			_2ddc _cBK