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| 999 |
_c6774 _d6774 |
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| 001 | 19690 | ||
| 003 | BD-DhUAP | ||
| 005 | 20210107110904.0 | ||
| 008 | 201223r20152011ii a b 000 0 eng | ||
| 020 | _a9788131759394 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
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| 082 | 0 | 0 |
_a658.8 LOV _223 |
| 100 | _aLovelock, Christopher. | ||
| 245 |
_aServices marketing : _bpepple, technology, strategy / _cChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. |
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| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bPearson, _cc2011 [Reprinted 2015]. |
||
| 300 |
_axxi, 683 pages : _billustrations ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aService industries _vMarketing. |
||
| 700 | _aWirtz, Jochen. | ||
| 700 | _aChatterjee, Jayanta. | ||
| 942 |
_2ddc _cBK |
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