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008 201223r20122011ii a b 000 0 eng
020 _a9788131731819
040 _aDLC
_cDLC
_dBD-DhUAP
_beng
082 0 0 _a658.83 MAL
_223
100 _aMalhotra, Naresh K.
245 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra and Satyabhusan Dash.
250 _a6th ed.
260 _aNew Delhi :
_bPearson,
_cc2011 [Reprinted 2012].
300 _axxviii, 948 pages :
_billustrations ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing research.
700 _aDash, Satyabhusan.
942 _2ddc
_cBK