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008			201221r20052000ii a b 001 0 eng
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040			_aDLC _cDLC _dBD-DhUAP _beng
082	0	0	_a658.802 WES _223
100			_aWestwood, John.
245			_aHow to write a marketing plan / _cJohn Westwood.
250			_a2nd ed.
260			_aNew York : _bKogan Page, _c©2000 [Reprinted 2005].
300			_aiv, 122 pages : _billustrations ; _c24 cm.
490			_aThe Sunday times.
504			_aIncludes bibliographical references and index.
650			_aMarketing--Management.
942			_2ddc _cBK