| 000 | 00830nam a2200253 4500 | ||
|---|---|---|---|
| 999 |
_c8532 _d8532 |
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| 001 | 22435 | ||
| 003 | BD-DhUAP | ||
| 005 | 20240829125219.0 | ||
| 008 | 240829b2024 ny a|||| |||| 001 0aeng d | ||
| 020 | _a9781266114762 | ||
| 040 |
_aBD-DhUAP _bEng _cBD-DhUAP _dBD-DhUAP |
||
| 082 |
_223 _a658.8342 MOT |
||
| 100 | _aMothersbaugh,David | ||
| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. |
||
| 250 | _a15th | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _cc2024. |
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| 300 |
_axxiii, 824 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aConsumer behavior. | ||
| 650 | _aMotivation research (Marketing). | ||
| 700 | _aKleiser, Susan Bardi. | ||
| 700 | _aHawkins, Del I. | ||
| 942 |
_2ddc _cBK |
||